What is the process of encouraging suitable candidates to apply for job openings called?

The process of encouraging suitable candidates to apply for job openings is known as recruiting. This involves various activities aimed at attracting potential employees to the organization, such as advertising job openings, attending job fairs, and utilizing social media platforms. Recruiting is a critical function of human resources as it helps to build a pool of qualified candidates who can fill available positions, ensuring that the organization has the right talent to meet its goals.

Recruiting encompasses not only finding candidates but also creating an appealing image of the company to entice applicants who fit the organization's culture and requirements. This process can significantly impact the quality of hires, employee retention, and overall workplace morale, highlighting its importance in effective human resource management.