Which component is analyzed in a SWOT analysis to understand a company's internal capabilities?

In a SWOT analysis, strengths are specifically focused on understanding a company's internal capabilities. This component highlights what the company does well, including its resources, skills, knowledge, and other advantages that can be leveraged for success. By identifying and analyzing these strengths, businesses can better position themselves in the market, capitalize on their advantages, and build strategies that enhance their competitive edge.

Understanding strengths is crucial for internal assessments and strategic planning, as it helps organizations recognize their unique propositions and how they can leverage them to explore opportunities or mitigate threats in their external environment. This introspective analysis provides valuable insights that are fundamental for any business aiming to improve its performance and strategic approach.