Which term describes a company's unique strengths and features that provide an advantage over competitors?

The term that best describes a company's unique strengths and features that provide an advantage over competitors is "competitive advantage." This concept encompasses various elements, such as superior product quality, innovative technology, exceptional customer service, or unique branding that allows a company to outperform its rivals in the marketplace. Having a competitive advantage means that a business can attract more customers, retain them, and ultimately achieve better financial performance than its competitors.

In contrast, a competitive barrier refers to obstacles that prevent new competitors from easily entering a market but does not inherently describe the company's strengths. Market share indicates the portion of a market controlled by a company, which reflects performance but does not directly describe the unique advantages held. Brand loyalty relates to customers' commitment to repurchase or continue using a brand, which can result from competitive advantages but is more an outcome than a defining characteristic of those advantages themselves.